![]() ![]() What is Blue Ocean Strategy and how it is relevant to "MTR: Strategic Challenge of Entrenching Locally While Expanding Globally" case study? Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Global Business field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Globalization, Growth strategy, Risk management. The MTR: Strategic Challenge of Entrenching Locally While Expanding Globally (referred as “Mtr Internationalisation” from here on) case study provides evaluation & decision scenario in field of Global Business. MTR: Strategic Challenge of Entrenching Locally While Expanding Globally case study is a Harvard Business School (HBR) case study written by Ali Farhoomand, Emily Ho. Related Areas : Globalization, Growth strategy, Risk managementĮMBA Pro Blue Ocean Strategy Approach for MTR: Strategic Challenge of Entrenching Locally While Expanding GloballyĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. This case illustrated the growth model of a local company during internationalisation and analysed the trade-offs of different strategic decisions when entering into new markets. Despite MTR's proven rail-property model in Hong Kong, the company was faced with a new set of economic, cultural, regulatory and operational challenges abroad, particularly in China and Europe where it was expanding into. ![]() The MTR Corporation Limited, the semi-privatised railway company in Hong Kong, was transforming itself from a local transportation company to become a global player. EMBA Pro Blue Ocean Strategy for MTR: Strategic Challenge of Entrenching Locally While Expanding Globally case study ![]()
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